Monday, February 8, 2010

Domino's Pizza and Puffery...

So, Domino's has this new commercial out, where they define "puffery: (n) exaggerated statement based on opinion. Not fact."  I like this word.  You could say that the main point of this blog is to undermine puffery.  Which is why I find it interesting that Domino's would use it in their commercials.

You see, Domino's was founded by Thomas Monaghan, who also founded several religious/political organizations, including the Thomas More Law Center, which is the law firm that so adamantly took up the cause for so-called "intelligent design" (a.k.a. creationism) in the 2005 Dover Trial (Kitzmiller vs. Dover Area School District).  In case  you aren't familiar with creationism, or its latest iteration, "intelligent design", it is pretty much the epitome of puffery, in that it flatly denies facts in favor of deeply held beliefs that are not based on any factual evidence (so, opinion).  Anyway, Monaghan sold his majority share in the pizza chain in 1998, so I guess I shouldn't be too hard on the pizza slinging franchise, but then he probably still owns a small portion of the company (he held on to 7 per cent back in '98), so as a general rule, I still don't order pizza from Domino's (though this is mostly because our local pizza shops have way better pizza than any chain).  

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